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CBS News 60 Minutes/Vanity Fair National Survey, February 2010 (ICPSR 31565)

Principal Investigator(s): CBS News; Vanity Fair


This poll, fielded February 26-28, 2010, solicited respondents' opinion about who produces the highest quality automobiles, their knowledge of the Toyota problems, how well Toyota is handling the problems, the truthfulness of Toyota management, which automobile would they purchase now if looking, whether Toyota will be able to fix current problems with their vehicles, whether these problems caused concern about their safety on the highways, whether the respondent had an automobile and the vehicle manufacturer, whether they approve or disapprove of labor unions, the impact of labor unions on the national economy and working people, and whether labor unions had too much, too little, or the right amount of influence on American life and politics. Other inquiries were made about the academy awards, Dr. Jack Kevorkian, April Fool's Day, the Military's "Don't Ask, Don't Tell" policy, whether they would support a gay person for different prominent positions, sex addiction, daylight savings time, baseball, the Tea Party movement, worrisome man-made hazards, and the underwear bomber. Demographic information includes sex, age, race, education level, household income, marital status, religious preference, type of residential area (e.g., urban or rural), political party affiliation, political philosophy, and voter registration status and participation history.

Access Notes

  • Data in this collection are available only to users at ICPSR member institutions. Please log in so we can determine if you are with a member institution and have access to these data files.


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Study Description


CBS News, and Vanity Fair. CBS News 60 Minutes/Vanity Fair National Survey, February 2010. ICPSR31565-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2011-12-09. https://doi.org/10.3886/ICPSR31565.v1

Persistent URL: https://doi.org/10.3886/ICPSR31565.v1

Export Citation:

  • RIS (generic format for RefWorks, EndNote, etc.)
  • EndNote XML (EndNote X4.0.1 or higher)

Scope of Study

Subject Terms:    airport security, attitudes, automobile ownership, automobile production, hazardous substances, public opinion, Supreme Court justices, technology, television viewing

Geographic Coverage:    United States

Time Period:   

  • 2010-02

Date of Collection:   

  • 2010-02-26--2010-02-28

Unit of Observation:    individual

Data Type(s):    survey data

Data Collection Notes:

The data available for download are not weighted and users will need to weight the data prior to analysis.

The CASEID variable was reformatted in order to make it a unique identifier.

Truncated value labels in variables EDUC, Q37,Q40,Q42, and Q43 were corrected.

This data collection was produced by CBS News/60 Minutes, New York, NY.


Sample:    A variation of random-digit dialing (RDD) using primary sampling units (PSUs) was employed, consisting of blocks of 100 telephone numbers identical through the eighth digit and stratified by geographic region, area code, and size of place. Phone numbers were dialed from RDD samples of both standard land-lines and cell phones. Within households, respondents were selected using a method developed by Leslie Kish and modified by Charles Backstrom and Gerald Hursh (see Backstrom and Hursh, SURVEY RESEARCH. Evanston, IL: Northwestern University Press, 1963).

Time Method:    Cross-sectional

Weight:    The data contain weight variables that should be used in analyzing the data. According to the CBS News Web site, the data were weighted to match United States Census Bureau breakdowns on age, sex, race, education, and region of the country. The data were also adjusted for the fact that people who share a telephone with others have less chance to be contacted than people who live alone and have their own telephones, and that households with more than one telephone number have more chances to be called than households with only one telephone number.

Mode of Data Collection:    telephone interview

Extent of Processing:   ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Performed consistency checks.
  • Created variable labels and/or value labels.
  • Performed recodes and/or calculated derived variables.
  • Checked for undocumented or out-of-range codes.


Original ICPSR Release:   2011-12-09



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