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Voter News Service Presidential Primary Exit Polls, 1996 (ICPSR 2015)

Principal Investigator(s): Voter News Service


For this data collection, voters were interviewed as they left their polling places after voting in either the Democratic or Republican primary in 29 states in March 1996. Respondents were asked a series of questions covering presidential choice and were asked to identify the most important issues and factors that influenced that choice. Other topics included the Religious Right, education, abortion, immigration, affirmative action, and United States trade. The national primary files (Parts 32-35) are a combination of the state sample precincts for primary elections taking place on March 5, March 12, March 19, and March 26, 1996. Demographic information includes sex, race, age, family income, religion, education, and party identification.

Access Notes

Study Description


Voter News Service. Voter News Service Presidential Primary Exit Polls, 1996. ICPSR02015-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1999. https://doi.org/10.3886/ICPSR02015.v1

Persistent URL: https://doi.org/10.3886/ICPSR02015.v1

Export Citation:

  • RIS (generic format for RefWorks, EndNote, etc.)
  • EndNote XML (EndNote X4.0.1 or higher)

Scope of Study

Subject Terms:    abortion, Affirmative Action, candidates, congressional elections, domestic trade, education, election forecasting, exit polls, gubernatorial elections, immigration, national elections, presidential elections, referendum, religious right, social influences, voter preferences, voter turnout, voters, voting behavior, voting precincts

Geographic Coverage:    Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Iowa, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, New Hampshire, New York (state), North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, United States, Vermont, Washington, Wisconsin

Time Period:   

  • 1996-03

Date of Collection:   

  • 1996-03

Universe:    United States voters on Primary Day 1996 in 29 states.

Data Type(s):    survey data

Data Collection Notes:

Illinois and New Hampshire each have two datasets, one for the Democratic primary election and one for the Republican primary election.


Sample:    The state samples were selected in two stages: First, a probability sample of voting precincts was selected to represent the different geographic areas across the state and the vote by party. Precincts that voted more Republican in the past were sampled at a higher rate than precincts that voted more Democratic (except in Illinois and New Hampshire, where Voter News Service interviewed Democrats and Republicans). Second, within each sample precinct, voters were sampled systematically throughout the voting day at a rate that gave all voters in a precinct the same chance of being interviewed.

Time Method:    Longitudinal: Trend / Repeated Cross-section

Data Source:

personal and telephone interviews

Restrictions: This data collection may not be used for any purpose other than statistical reporting and analysis. Use of these data to learn the identity of any person or establishment is prohibited.


Original ICPSR Release:   1997-09-19

Version History:

  • 2006-01-12 All files were removed from dataset 36 and flagged as study-level files, so that they will accompany all downloads.
  • 1999-04-26 The data collection instruments are now available as part of the PDF codebook.