American Customer Satisfaction Index, 1995
Principal Investigator(s): Fornell, Claes
Summary: The American Customer Satisfaction Index (ACSI) is a uniform and independent measure of household consumption experience. The ACSI tracks trends in customer satisfaction and provides benchmarking insights into the consumer economy for companies, industry trade associations, and government agencies. It is based on modeling customer evaluations of the quality of goods and services that are purchased in the United States and produced by both domestic and foreign firms that have substantial U... (view details)
Persistent URL: http://dx.doi.org/10.3886/ICPSR04103.v1
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