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CBS News/Vanity Fair National Poll #1, August 2010 (ICPSR 32502)

Principal Investigator(s): CBS News; Vanity Fair


This poll, fielded August 3-5, 2010, solicited respondents' opinion on whether the country was on the right track or going in the wrong direction, the war in Afghanistan and what would signify victory to them, the impact of global warming, whether tanning salons should be taxed, the most overused word in the English language, whether Sarah Palin would be an effective president, and whether respondents were familiar with who Emily Post was. Respondents were asked how well they knew their blood type, IQ, automobile license plate, Social Security number, and weight, what drug they would experiment with if there were no prohibitions or addiction, whether they had encountered sexual harassment at work and whether it was reported if they had. Respondents were also asked their feelings regarding Labor Day, their children returning to school, their favorite summer food, whether they subscribed to a paid television service, their satisfaction with the provider, and whether they would replace their subscription by using the Internet. Demographic information includes sex, age, race, education level, household income, marital status, religious preference, type of residential area (e.g., urban or rural), political party affiliation, political philosophy, and voter registration status and participation history.

Series: CBS News/New York Times Poll Series

Access Notes

  • Data in this collection are available only to users at ICPSR member institutions. Please log in so we can determine if you are with a member institution and have access to these data files.


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Study Description


CBS News, and Vanity Fair. CBS News/Vanity Fair National Poll #1, August 2010. ICPSR32502-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2012-01-05. https://doi.org/10.3886/ICPSR32502.v1

Persistent URL: https://doi.org/10.3886/ICPSR32502.v1

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Scope of Study

Subject Terms:    Afghanistan War, drug use, global warming, holidays, internet, Palin, Sarah, public opinion, school age children, sexual harrasment, voter behavior, voter history

Geographic Coverage:    United States

Time Period:   

  • 2010-08

Date of Collection:   

  • 2010-08-03--2010-08-05

Unit of Observation:    individual

Data Type(s):    survey data

Data Collection Notes:

The data available for download are not weighted and users will need to weight the data prior to analysis.

The CASEID variable was reformatted in order to make it a unique identifier.

Truncated value labels in variables EDUC were corrected.

This data collection was produced by CBS News, New York, NY.


Sample:    A variation of random-digit dialing (RDD) using primary sampling units (PSUs) was employed, consisting of blocks of 100 telephone numbers identical through the eighth digit and stratified by geographic region, area code, and size of place. Phone numbers were dialed from RDD samples of both standard land-lines and cell phones. Within households, respondents were selected using a method developed by Leslie Kish and modified by Charles Backstrom and Gerald Hursh (see Backstrom and Hursh, SURVEY RESEARCH. Evanston, IL: Northwestern University Press, 1963).

Time Method:    Cross-sectional

Weight:    The data contain weight variables that should be used in analyzing the data. According to the CBS News Web site, the data were weighted to match United States Census Bureau breakdowns on age, sex, race, education, and region of the country. The data were also adjusted for the fact that people who share a telephone with others have less chance to be contacted than people who live alone and have their own telephones, and that households with more than one telephone number have more chances to be called than households with only one telephone number.

Mode of Data Collection:    telephone interview

Extent of Processing:   ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Performed consistency checks.
  • Created variable labels and/or value labels.
  • Checked for undocumented or out-of-range codes.


Original ICPSR Release:   2012-01-05

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