Why Is Research on the Effects of Negative Campaigning So Inconclusive? Understanding Citizens' Perceptions of Negativity

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The following citation is from the ICPSR Bibliography of Data-related Literature:

Sigelman, LeeKugler, Mark . Feb 2003. Why Is Research on the Effects of Negative Campaigning So Inconclusive? Understanding Citizens' Perceptions of Negativity. Journal of Politics. 65, (1), 142-160. doi:10.1111/1468-2508.t01-1-00007

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