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Your query returned 3 citations.

1.
1976
Patterson, Thomas E.,  McClure, Robert D. The Unseeing Eye: The Myth of Television Power in National Elections. New York: Putnam.
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2.
1975
Meier, Kenneth . Party identification and vote choice: The causal relationship. Western Political Quarterly. 28, (3), 496-505.
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3.
1973
Patterson, Thomas E.,  McClure, Robert D. Political Advertising: Voter Reaction to Televised Political Commercials. Princeton, NJ: The Citizens Research Foundation.
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