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Your query returned 2 citations.

1.
2011
Lee, Doohee,  Begley, Charles E. Physician switching after drug request refusal. Health Marketing Quarterly. 28, (4), 304-316.
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2.
1996
Pak, Sukgoo,  Pol, Louis G. Segmenting the senior health care market. Health Marketing Quarterly. 13, (4), 63 -
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